Paying for content

According to Pew Research, about two thirds of all internet users have paid for some sort of content -- software downloads, music, books, articles, apps. Here's the breakdown:

• 33% of internet users have paid for digital music online
• 33% have paid for software
• 21% have paid for apps for their cell phones or tablet computers
• 19% have paid for digital games
• 18% have paid for digital newspaper, magazine, or journal articles or reports
• 16% have paid for videos, movies, or TV shows
• 15% have paid for ringtones
• 12% have paid for digital photos
• 11% have paid for members-only premium content from a website that has other free material on it
• 10% have paid for e-books
• 7% have paid for podcasts
• 5% have paid for tools or materials to use in video or computer games
• 5% have paid for “cheats or codes” to help them in video games
• 5% have paid to access particular websites such as online dating sites or services
• 2% have paid for adult content

A few things leap out.

• Apple is leading the revolution: apps, music, podcasts. 
• Entertainment leads the way: take away music/games/videos/ringtones, and the amount of serious content seems quite small. 
• Traditional media is still screwed, though less than one might think.

Most of all, the fact that 65% of all internet users have purchased content is just staggering. Putting this into context, about 8% of online adults use Twitter, and 46% use social networking like Facebook or MySpace.

Looking forward to digging into the frequency of these.... http://bit.ly/gPX3Kx