This post, I think, contributes a terrific word: generosity. http://bx.businessweek.com/brand-strategy/view?url=http%3A%2F%2Fwww.conversationalcurrency.com%2F12064%2Fsuccuessful-social-media-engagement-requires-generosity%2F
What better way to describe the changes that brands need to make as they seek to engage and re-engage consumers. As author Janet Fouts points out, this is one way brands can act more like living, breathing people.
Here's Janet's Generosity 101:
- Share links and write summaries.
- Say thank you.
- Be the answer girl.
- Look for ways to help.
- Comment. Add value to the conversation.
- Ask questions.
- Links in your blog.
- Use guest blogging.
- Re-tweet with a comment.
- Give credit where credit is due.
- On Twitter? Create a Paper.li page.
Thanks to Business Week and Conversational Currency for the insight. Did I forget to thank anyone else?
